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How the New UK Budget Could Affect Business Marketing and Advertising Spend in 2025

The latest UK Budget has landed, and businesses across the country are already working out what it means for their bottom line. Budgets shape confidence, spending behaviour, and the choices companies make about everything from staffing to marketing. For many businesses, marketing is one of the first areas affected when costs rise or economic uncertainty increases. At Novus Marketing Solutions, we want to break down what the new Budget could mean for businesses and how it might shape their advertising decisions in the months ahead.


Red briefcase with scratches sits among scattered newspapers titled "UK Budget," on a beige background. Papers appear in motion.

1. Business Rates Relief Gives Some Firms Breathing Space

The government has confirmed changes to business rates relief for retail, hospitality, and leisure businesses. For many smaller companies, this offers some much needed breathing room. Lower overheads can free up cash that may be reinvested into areas that support growth. This includes design updates, website refreshes, new video content, or seasonal campaigns.


What this means for marketing teams

  • Companies that benefit from the relief may feel more confident increasing their marketing activity.

  • It allows smaller businesses to maintain or restart marketing that had been paused during tougher months.

  • Agencies like Novus could see more enquiries from high street brands, hospitality firms, and experience based businesses.


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2. Rising Operating Costs May Tighten Some Budgets

Despite the relief for some sectors, the Budget highlights ongoing challenges. Many businesses continue to face higher costs across wages, materials, energy, and supply chains. When outgoings rise, discretionary budgets can be squeezed, and marketing is unfortunately one of the first areas to come under scrutiny.


How this affects marketing teams and budgets

  • Some businesses may shift from large, expensive campaigns to smaller, more strategic content packages.

  • Marketing managers may be asked to justify every pound spent, increasing the demand for measurable results and clear return on investment.

  • Creative agencies may be asked for flexible plans, scalable content packages, or shorter retainers.


Opportunity for this environment benefits agencies that can provide high impact work that stays cost efficient. Video shorts, social campaigns, template-based content, and performance-focused website updates can all offer strong value without high upfront costs.


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3. Economic Uncertainty Encourages Smarter, Not Smaller, Marketing

The Budget highlights that inflation and cost-of-living pressures are still affecting households and consumer behaviour. When people spend less, businesses often react by cutting their advertising. However, history shows that brands that stay visible during uncertain times often perform better in the long run.


What does this mean for marketing strategy?

  • Instead of pausing activity, businesses benefit from refining it.

  • Strategic marketing becomes more important than high-volume posting.

  • Businesses may favour targeted campaigns that speak directly to their strongest customer groups.

  • Story-led videos, brand refreshes, and content built around trust and clarity become more valuable.


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4. Sector-specific impacts May Shift Advertising Spend

Some industries face more pressure than others. In particular, sectors affected by increased taxation or tighter regulation, such as gambling, may reduce advertising spend significantly. This can alter the competitive landscape in the wider marketing world and change where agencies look for new opportunities.


Impact on marketing agencies

  • Some industries will reduce marketing spend immediately.

  • Others, particularly those less impacted by tax changes, will maintain or increase their activity.

  • Agencies can focus their outreach on industries that benefit from stability or relief in the new Budget.


5. A Greater Demand for Proving Results

When budgets tighten, marketing teams are expected to demonstrate performance clearly. This increases the importance of data, reporting, and optimisation.


How this shapes marketing decisions

  • Businesses will want to see results from every campaign.

  • Agencies will need to use analytics, performance reviews, and clear reporting to justify ongoing spend.

  • Creative work that communicates value clearly, such as explainer videos or conversion focused web pages, becomes even more important.


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6. Why Now Is the Time to Refine, Not Retreat

While the Budget brings challenges, it also brings opportunities. The businesses that adapt quickly and continue communicating with their customers will be the ones that stay competitive. Marketing does not need to stop. It needs to work smarter.


At Novus Marketing Solutions, we help businesses create content, campaigns, and websites that stay effective during changing economic conditions. With the right strategy, even a smaller budget can go a long way.



The new UK Budget creates winners and losers, but the core message for businesses is clear. Marketing needs to be strategic, measurable, and meaningful. Whether companies choose to scale back or reinvest, the brands that stay visible and communicate well are the ones that continue to grow. By planning ahead and focusing on the work that creates real impact, businesses can navigate the months ahead with confidence.


Contact us to get started


Ready to adapt your marketing strategy to the new Budget? The Novus team is here to help.

How the New UK Budget Could Affect Business Marketing and Advertising Spend in 2025

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BSC Expo Unwrapped: A Cinematographer's Perspective with Novus Marketing

  • Novus
  • Feb 23, 2024
  • 2 min read

In the dynamic world of film and television production, cinematographers play a pivotal role in bringing stories to life through their lens. One of the premier events celebrating the art and craft of cinematography is the BSC Expo, Europe's foremost dedicated film and TV production show. This year, our colleagues Brett and Stephen from Novus Marketing Solutions had the exciting opportunity to attend the BSC Expo on the 16th of February. Armed with a GoPro, they documented their journey, providing us with an insider's look at this industry-recognized fixture.


Novus Marketing Brett and Stephen.

BSC Expo Overview:

The BSC Expo serves as a vital platform for cinematographers, offering a unique opportunity to test the latest equipment and technologies in a relaxed industry environment. With a lineup of exhibitors showcasing cutting-edge kit, the Expo provides a comprehensive view of the advancements shaping the cinematographic landscape.


Seminar Theatre Highlights:

Beyond the exhibition floor, the BSC Expo hosts two full days of presentations and panel discussions. One of the highlights includes the highly popular BSC Panel discussions. Cinematographers, industry experts, and enthusiasts gather to delve into insightful conversations about the evolving trends, challenges, and innovations within the world of cinematography.


The Importance of Cinematographers:

Cinematographers are the visionaries behind the camera, translating the director's creative vision into captivating visuals. Their mastery of lighting, composition, and camera techniques is crucial in shaping the emotional tone and atmosphere of a film or TV production. The BSC Expo stands as a testament to the industry's recognition of their invaluable contribution.


Brett and Stephen's Cinematic Journey:

Our colleagues, Brett and Stephen, immersed themselves in the BSC Expo experience, capturing the essence of this cinematic extravaganza with their GoPro. From exploring the latest equipment on the exhibition floor to attending engaging panel discussions, they provide a firsthand account of the excitement and innovation that unfolded at the Expo.


Adding the Vlog:

To complement this blog post, we invite you to watch Brett and Stephen's live Vlog, offering a visual feast of their journey through the BSC Expo.



The BSC Expo serves as a meeting ground for cinematographers, where creativity, technology, and passion converge. As we celebrate the artistry of cinematography, events like the BSC Expo continue to inspire and propel the industry forward. Through the lens of our colleagues at Novus Marketing Solutions, we catch a glimpse of the magic that unfolds behind the scenes, reminding us of the vital role cinematographers play in shaping the world of visual storytelling.

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