Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
The benefits social media can bring to your business are almost endless. Being active on social media can increase brand awareness, and if you think that people only interact with businesses they already know on social media, you’re wrong. 83% of Instagram users say they discover new products and businesses on Instagram alone. Social media can also help humanise your brand, by introducing your team and posting fun, interactive posts, you show authenticity, and authenticity builds trust.