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Why January Is One of the Best Months to Plan Video Content

January is often viewed as a quiet month, but for video production and content planning, it is one of the smartest times to act. With fewer distractions and clearer schedules, businesses have the space to think strategically about the stories they want to tell throughout the year.


Close-up of a video camera's screen showing a presentation in a dimly lit room, with visible settings and control buttons on the camera.

At Novus Marketing Solutions, January is when many of our strongest video projects begin.

1. Less Noise, More Attention

January is calmer across social platforms and online spaces. This gives your brand more room to be seen and heard. Planning video content now allows you to take advantage of this quieter period before attention levels rise later in the year.


2. Stronger Strategy, Better Results

When the video is rushed, it shows. January gives you time to plan messaging, structure interviews, and decide where each video will be used. This leads to content that works across multiple platforms rather than a single post.


3. Video Sets the Tone for the Year

A strong brand film, testimonial, or explainer video early in the year builds confidence. It gives you a central piece of content that supports your website, socials, and sales conversations throughout the year.


Case Studies


4. Easier Scheduling and Availability

Production schedules are often more flexible in January. This makes it easier to secure filming dates, locations, and internal availability without disrupting day-to-day business operations.


5. More Value From Every Shoot

Planning early means you can design content to be reused. One filming session can deliver:

  • Website videos

  • Social clips

  • LinkedIn content

  • Email marketing assets

This approach maximises value and keeps costs efficient.


Video Production


January is not a month to wait. It is a month to plan. Businesses that invest time in video strategy early often see stronger engagement, clearer messaging, and better results throughout the year.


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If video content is part of your plans this year, now is the time to start.

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Exploring the Future of Video – Veo 3 Comes to Leonardo AI

  • Novus
  • Jun 10, 2025
  • 2 min read

At Novus Marketing Solutions, we’re always on the lookout for the next big leap in digital creativity. Based here in Doncaster, South Yorkshire, we pride ourselves on blending cutting-edge tools with award-winning expertise across web design, branding, content creation, and most notably, video production.


That’s why we’re excited to share that Veo 3, Google DeepMind’s latest generative video model, is now available within Leonardo AI. We've been hands-on testing it and seeing what it can really do.


What Is Veo 3?

Veo 3 is a powerful generative video AI capable of creating high-quality, realistic videos directly from text prompts. Unlike earlier tools, Veo 3 doesn’t just animate. It choreographs camera movement, lighting, scene transitions, and even includes integrated sound. This marks a new level of cinematic AI.


Thanks to Leonardo AI’s recent integration, creatives now have access to Veo 3 in a more user-friendly environment, perfect for fast experimentation and practical marketing applications.


Why This Matters for Us

At Novus, we believe that storytelling is at the heart of every great campaign. With Veo 3 available through Leonardo, we can now:

  • Prototype cinematic video concepts in minutes

  • Develop creative storyboards for client pitches

  • Combine video, audio, and motion in a single AI-driven prompt

  • Explore bold ideas without heavy production costs

We’re still early in our journey with this, but the possibilities for branded storytelling, campaign visuals, and experimental content are huge.


What We’ve Created So Far

We’ve already started experimenting with Veo 3 inside Leonardo, and the results are genuinely exciting. Below, you’ll find some of our first test videos using cinematic prompts and creative audio-visual cues.



We even did a test to see if we could create a product image that had an advert quality to it.

Each video was created with just a few lines of text, then refined using Leonardo’s Flow State tools. This is a taste of what’s now possible, instantly.


What’s Next?

As we continue to explore Veo 3’s capabilities, we’ll share what we’re learning and creating. Whether it's for immersive content, client campaigns, or internal concepts, this technology is opening doors in how we tell stories.


Want to learn more? Follow us or get in touch. We’d love to chat about where this is heading.

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