What Makes a Great Business Website in 2025?

In 2025, your website is more than just your digital shopfront – it's your first impression, your lead generator, and in many cases, your best salesperson. At Novus Marketing Solutions, we understand this better than most. As certified Wix experts and a multi-award-winning agency based in Doncaster, we’ve helped businesses of all sizes create websites that don’t just look good – they work hard behind the scenes too.

So, what makes a business website great in 2025? Here are the key ingredients we believe every modern website needs:

1. Mobile-First Design

Over 70% of web traffic now comes from mobile devices. A site that’s not optimised for mobile in 2025 isn’t just behind the times – it’s actively losing customers. With Wix’s responsive design tools, we ensure every website we build looks slick and functions perfectly on phones and tablets.

2. Fast Loading Speeds

Today’s users won’t wait around. Google reports that bounce rates increase by 32% if page load time goes from 1 to 3 seconds. Wix's performance tools, combined with our know-how, ensure lightning-fast load times without sacrificing design.

3. Clear User Journey

Your site needs to guide visitors from curiosity to conversion. Whether it’s making a purchase, filling out a contact form, or booking a call, a strong website leads users gently towards action. We use data-driven strategies to structure every page for maximum engagement.

4. On-Brand Design

Your website should be a visual extension of your brand. That means consistent use of colour, typography, imagery, and tone of voice. As a full-service agency, we make sure your site ties in seamlessly with your branding, from the logo to the footer.

5. SEO Built In

What good is a stunning website if no one can find it? All our Wix websites are built with SEO in mind from day one – from metadata and image tags to keyword-friendly copy. We also provide SEO support post-launch to keep your site climbing the rankings.

6. Video & Interactive Content

Static websites are out – engaging, interactive experiences are in. From background videos to interactive product showcases, we harness Wix’s dynamic features to make your site memorable and immersive.

7. Security & Reliability

With built-in SSL certificates, automatic updates, and enterprise-grade security, Wix ensures your site stays safe and online. We handle the tech, so you can focus on growing your business.

8. Easy-to-Manage Backend

We love empowering our clients. With Wix’s user-friendly CMS and our custom training, you’ll be able to update text, swap images, or post a blog without needing a developer on standby.

The Importance of User Experience

User experience (UX) is crucial for any website. A well-designed website not only attracts visitors but also keeps them engaged. This means ensuring that your website is intuitive and easy to navigate. A positive UX leads to higher conversion rates and customer satisfaction.

Integrating Social Media

In today's digital landscape, integrating social media into your website is essential. It allows for greater engagement and helps to build a community around your brand. By including social sharing buttons and feeds, you can encourage visitors to connect with you on various platforms.

Analytics and Performance Tracking

Understanding how your website performs is key to its success. By implementing analytics tools, you can track visitor behaviour, page views, and conversion rates. This data is invaluable for making informed decisions about future improvements.

Need a Website That Works Harder for You?

At Novus Marketing Solutions, we specialise in creating high-performing websites using Wix – ideal for start-ups looking to launch fast and for established businesses ready to level up. Whether you need a slick portfolio site, a full e-commerce store, or something completely custom, we’ve got the tools and talent to bring it to life.

📞 Let’s chat about your next website – and how we can make it work for you in 2025 and beyond.