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Open notebook with "MARKETING" text, surrounded by colorful charts and growing plants on a wooden desk, creating a vibrant, creative mood.

Open notebook with "MARKETING" text, surrounded by colorful charts and growing plants on a wooden desk, creating a vibrant, creative mood.

Your Christmas Marketing Checklist: What to Fix Before the Festive Rush

Novus

Dec 3, 20251 min read

Red briefcase with scratches sits among scattered newspapers titled "UK Budget," on a beige background. Papers appear in motion.

Red briefcase with scratches sits among scattered newspapers titled "UK Budget," on a beige background. Papers appear in motion.

How the New UK Budget Could Affect Business Marketing and Advertising Spend in 2025

Novus

Nov 28, 20253 min read

A mummy-skeleton hybrid sits at a desk holding its head in frustration, looking at a computer, in a bright office.

A mummy-skeleton hybrid sits at a desk holding its head in frustration, looking at a computer, in a bright office.

5 Frightening Marketing Mistakes Businesses Still Make (and How to Avoid Them)

Novus

Oct 20, 20252 min read

Eye-level view of a coffee shop exterior with consistent branding colours

Eye-level view of a coffee shop exterior with consistent branding colours

Consistent Visual Identity for Your Brand

Novus

Oct 6, 20254 min read

Man editing video on a computer with headphones in a bright office. Sticky notes on the wall, plants on the desk, and cityscape view.

Man editing video on a computer with headphones in a bright office. Sticky notes on the wall, plants on the desk, and cityscape view.

Why Video is Now Essential for SEO and AEO in 2025

Novus

Oct 2, 20252 min read

Laptop with a blank white screen on a dark surface, set against a vibrant blue gradient background. Mood is calm and minimalistic.

Laptop with a blank white screen on a dark surface, set against a vibrant blue gradient background. Mood is calm and minimalistic.

Safer or Smaller? What the Online Safety Act Means for Your Business Website

Novus

Sep 2, 20253 min read

Close-up of an analytics dashboard with blue line graph, pie chart, and text showing "Pages vues 4212" on a white background.

Close-up of an analytics dashboard with blue line graph, pie chart, and text showing "Pages vues 4212" on a white background.

Generative Engine Optimization (GEO): The Future of SEO

Paul Francis

Aug 18, 20252 min read

Hands crafting at a table with photos, markers, and art supplies. Text visible on paper. Creative, collaborative atmosphere.

Hands crafting at a table with photos, markers, and art supplies. Text visible on paper. Creative, collaborative atmosphere.

Why Cohesive Marketing Beats One-Off Projects Every Time

Novus

Jul 28, 20253 min read

Laptop displaying a webpage; person with hand on head in front of pink background. White text offers editing instructions. Mood is contemplative.

Laptop displaying a webpage; person with hand on head in front of pink background. White text offers editing instructions. Mood is contemplative.

What Makes a Great Business Website in 2025?

Novus

Jul 14, 20253 min read

Hands typing on a laptop keyboard with a blurred background. Text: "What is Generative Engine Optimisation (GEO)?"

Hands typing on a laptop keyboard with a blurred background. Text: "What is Generative Engine Optimisation (GEO)?"

What is Generative Engine Optimisation (GEO)?

Ellie Waiton

May 12, 20252 min read

Rows of blue solar panels in a grassy field under a clear blue sky, capturing sunlight for energy. Bright and eco-friendly scene.

Rows of blue solar panels in a grassy field under a clear blue sky, capturing sunlight for energy. Bright and eco-friendly scene.

Sustainability & Ethical Marketing: Why It Matters in Today’s Business World

Novus

Apr 9, 20252 min read

Futuristic brain with digital nodes and "AI ChatGPT" text, floating over layered, geometric shapes. Muted teal background.

Futuristic brain with digital nodes and "AI ChatGPT" text, floating over layered, geometric shapes. Muted teal background.

The Role of AI in Design and Marketing: How Artificial Intelligence is Transforming the Industry

Novus

Apr 1, 20253 min read

Marketing in January: How to Harness New Year Trends

Marketing in January: How to Harness New Year Trends

Marketing in January: How to Harness New Year Trends

Novus

Jan 8, 20254 min read

Top 5 SEO Tools to Help Your Business Rank Higher

Top 5 SEO Tools to Help Your Business Rank Higher

Top 5 SEO Tools to Help Your Business Rank Higher

Novus

Nov 20, 20242 min read

5 Quick Local SEO Tips to Boost Your Business

5 Quick Local SEO Tips to Boost Your Business

5 Quick Local SEO Tips to Boost Your Business

Novus

Oct 23, 20242 min read

The Impactful Graphic Design Trends Shaping the Digital Marketing Landscape

The Impactful Graphic Design Trends Shaping the Digital Marketing Landscape

The Impactful Graphic Design Trends Shaping the Digital Marketing Landscape

Novus

Oct 9, 20242 min read

Why Local SEO Matters More Than Ever for Brick-and-Mortar Businesses

Why Local SEO Matters More Than Ever for Brick-and-Mortar Businesses

Why Local SEO Matters More Than Ever for Brick-and-Mortar Businesses

Novus

Sep 25, 20244 min read

Navigating Creative Differences: What Marketers and Graphic Designers Should Do When Clients Have Different Ideas

Navigating Creative Differences: What Marketers and Graphic Designers Should Do When Clients Have Different Ideas

Navigating Creative Differences: What Marketers and Graphic Designers Should Do When Clients Have Different Ideas

Novus

Jun 25, 20243 min read

Unlocking Social Media Success: Tools and Tips for Marketers

Unlocking Social Media Success: Tools and Tips for Marketers

Unlocking Social Media Success: Tools and Tips for Marketers

Paul Francis

May 1, 20242 min read

Unlocking Success: A Casual Guide to Small Business Marketing with Novus Marketing Solutions

Unlocking Success: A Casual Guide to Small Business Marketing with Novus Marketing Solutions

Unlocking Success: A Casual Guide to Small Business Marketing with Novus Marketing Solutions

Novus

Mar 11, 20242 min read

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