When Should You Actually Start Scheduling Your Christmas Marketing?
- Paul Francis
- 2 days ago
- 3 min read
Every year, Christmas seems to arrive faster than the one before. One minute it’s autumn, and the next your feed is full of festive campaigns, sparkly visuals, and “last order” countdowns. The question every business faces is the same: when should we actually start our Christmas marketing?
The answer depends on how much planning you want to do, what kind of campaigns you’re running, and how prepared you are to stand out in the busiest marketing season of the year.
At Novus Marketing Solutions, we help brands plan and deliver creative campaigns that connect, and timing is one of the most important parts of that process.
1. Don’t Wait Until December
By the time December arrives, most people are already deep into Christmas mode. If you start your marketing then, you’ll be competing for attention with every other business that left it too late.
The ideal time to start scheduling your Christmas marketing is around mid to late October. This gives you enough time to:
Plan your creative concepts and visuals
Produce videos, graphics, and web updates
Schedule social posts and ads in advance
Test and tweak your messaging before the rush
Get ahead of the season with our creative planning and strategy support.
2. November Is for Momentum
If October is your planning phase, November is where the real push begins. This is the month when people start shopping seriously, looking for deals, and paying attention to festive offers.
Your content in November should:
Focus on awareness and engagement
Showcase your products or services in a seasonal context
Highlight what makes your brand unique before the noise peaks
It’s also the perfect time to roll out any video campaigns that set the mood or tell a story. Video engagement rises sharply during this period, so creative storytelling makes a real impact.
[Link: Insert link to your Video Production page here]Discover how powerful video storytelling can make your festive marketing stand out.
3. December Is for Conversion
By December, your audience already knows who they want to buy from. This is when you should focus on driving action — clear offers, easy-to-navigate websites, and strong calls to action.
If you sell online, make sure your website and checkout experience are smooth and mobile-friendly. Small technical problems can cost big opportunities during this peak time.
We build websites that perform when it matters most.
4. Remember: Christmas Content Isn’t Just for Sales
Even if you don’t run retail campaigns, Christmas is still a great chance to strengthen your brand.You can:
Thank your clients and partners
Share behind-the-scenes content of your team
Reflect on your wins from the year
Show your business personality through design, video, or a heartfelt message
Festive content builds connection, and connection builds trust going into the new year.
5. Schedule Early, Then Enjoy the Season
Once your content and campaigns are ready, get them scheduled early. Having everything lined up in your social planner means you can focus on the fun parts of December. events, clients, and celebrating your successes, without scrambling to post last-minute.
Your audience can feel the difference between rushed content and planned content. A little preparation now means a polished, confident presence later.
ConclusionThe best time to start scheduling your Christmas marketing isn’t when everyone else does. It’s about being ready before the noise begins.
If you start planning in October, roll out in November, and refine in December, you’ll not only get seen, you’ll get remembered.
Ready to plan your Christmas marketing 2026 campaign? Get in touch with Novus today.
