top of page
Background-1-rendered.jpg

New Year, New Leads: The January Marketing Reset for Small Businesses

January is where momentum is made. Most businesses want a fresh start, but the ones who win are the ones who reset with a plan, not a wish list.


Silver chess pawns are grouped on a gray background, with yellow arrows leading from a large group to smaller clusters, suggesting dispersion.

1) Audit what actually worked last year

Look at:

  • Top performing posts

  • Best enquiry sources

  • Website pages with the most traffic

  • What did people ask you for most


2) Refresh your foundations

January is perfect for:

  • Updating your website homepage

  • Improving key service pages

  • Tidying your brand visuals

  • Creating a content plan for the first quarter

Websites

Design


3) Create one flagship piece of content

A strong January video, case study, or brand story post builds confidence and gives you something to point people to all month.

Video Production


4) Plan a simple 30-day content rhythm

You do not need daily posts. Try:

  • 2 posts per week that build trust

  • 1 post per week that sells clearly

  • 1 behind-the-scenes or team post every two weeks

Social Media


A reset does not need to be dramatic. It needs to be consistent. If you want January to bring leads, your marketing needs to look active and intentional from week one.

Contact Us

New Year, New Leads: How to Reset Your Marketing After Christmas

New Year, New Leads: How to Reset Your Marketing After Christmas

The Christmas break gives businesses a rare pause.

See Post
New Year, New Leads: The January Marketing Reset for Small Businesses

New Year, New Leads: The January Marketing Reset for Small Businesses

Kick off January with a marketing reset that brings leads.

See Post
Christmas Ads vs Organic: What Should You Spend On in December?

Christmas Ads vs Organic: What Should You Spend On in December?

Advertising costs often rise, attention is competitive, and businesses are tempted to throw money at ads without a plan.

See Post

New Year, New Leads: The January Marketing Reset for Small Businesses

  • Novus
  • 5 days ago
  • 1 min read

January is where momentum is made. Most businesses want a fresh start, but the ones who win are the ones who reset with a plan, not a wish list.


Silver chess pawns are grouped on a gray background, with yellow arrows leading from a large group to smaller clusters, suggesting dispersion.

1) Audit what actually worked last year

Look at:

  • Top performing posts

  • Best enquiry sources

  • Website pages with the most traffic

  • What did people ask you for most


2) Refresh your foundations

January is perfect for:

  • Updating your website homepage

  • Improving key service pages

  • Tidying your brand visuals

  • Creating a content plan for the first quarter


3) Create one flagship piece of content

A strong January video, case study, or brand story post builds confidence and gives you something to point people to all month.


4) Plan a simple 30-day content rhythm

You do not need daily posts. Try:

  • 2 posts per week that build trust

  • 1 post per week that sells clearly

  • 1 behind-the-scenes or team post every two weeks


A reset does not need to be dramatic. It needs to be consistent. If you want January to bring leads, your marketing needs to look active and intentional from week one.

bottom of page