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Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

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Design for desktop first…

Novus
Apr 24, 2023
2 min read

Website Design Layout

Designing a website is a complex process that involves many factors, including the user experience, scalability, SEO, and design flexibility. Whilst there is a growing trend towards mobile-first design, designing for desktop in the first instance still holds several advantages that are worth considering.


Better User Experience for Desktop Users

Desktop web design

Designing a website for desktop first ensures that you provide an optimal user experience for desktop users, who still account for a significant portion of overall web traffic. By prioritising desktop design, you can take advantage of larger screen sizes and more powerful hardware to create a visually stunning and feature-rich website. This could include high-resolution images, interactive features, and animations that are not always feasible on mobile devices. In addition, desktop users tend to have different browsing behaviours than—and expectations to—mobile users. They often spend more time on a website and expect a more immersive experience. They’re also more likely to engage with interactive elements. By designing for desktop first, you can provide a better user experience that helps your website stand out from its competitors. Easier to Scale Down for Mobile

Website on a mobile phone

Designing for desktop first also makes it easier to scale down for mobile, as opposed to scaling up when you’ve initially focused on a mobile design. Starting with a mobile design can limit your creativity and leave you with a website that lacks certain features or elements when taken to desktop.

This approach ensures that your website provides a consistent experience across all devices, whilst still taking advantage of the unique features and capabilities of each device. It also allows you to prioritise content and design elements that are more important and appealing to your desktop audience, while still making sure that your website is accessible and functional on mobiles. Better SEO

Google Analytics desktop screen

Search engine optimisation (SEO) is crucial for the success of any website. By designing for desktop first, you can create a website with a clear hierarchy, well-structured content and easy navigation—all of which are important for SEO. Desktop websites tend to have more content and pages than mobile websites, which can also improve your SEO. In addition, designing for desktop first allows you to focus on important SEO elements, like metadata, alt tags, and internal linking, which can be more difficult to implement on a mobile website. This can help your business to rank more highly in search engine results pages (SERPs) and drive more organic traffic to your website. Greater Design Flexibility

Cartoon of website design.

By designing for desktop first, you can create a visually stunning and immersive website that takes full advantage of all the design elements available to you. It’s then easier to scale this down whilst ensuring that your website still looks great and functions well on smaller screens.

If you’re thinking of overhauling your website, have a chat with us first. We’re a WIX partner and have integrated numerous new functions into websites recently, to the point that it’s difficult to tell our designs apart from household name brands, whose sites have cost thousands upon thousands of pounds to create. Yours would cost peanuts in comparison.


Get in touch with us on 01302578282 or email us at info@novusmarketingsolutions.co.uk

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