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Illustrated computer desktop with layered browser windows, icons, and folders. Text "WWW" on window. Blue striped background. Clock reads 10:09.

Illustrated computer desktop with layered browser windows, icons, and folders. Text "WWW" on window. Blue striped background. Clock reads 10:09.

Follow Up, Follow Up, Follow Up: The Website Opportunity Most Businesses Ignore

Novus

Jan 273 min read

Two people at a table, one typing on a laptop, the other writing in a notebook. Design materials and color swatches scattered around. Bright, creative mood.

Two people at a table, one typing on a laptop, the other writing in a notebook. Design materials and color swatches scattered around. Bright, creative mood.

Creating Effective Content for Conversion

Novus

Jan 222 min read

Half-black-and-white, half-blue painting with a person in front; left side realistic drawing, right side abstract splashes. Art studio setting.

Half-black-and-white, half-blue painting with a person in front; left side realistic drawing, right side abstract splashes. Art studio setting.

Why Showing Your Process Builds Trust With Potential Clients

Novus

Jan 201 min read

Some manipulating a video camera

Some manipulating a video camera

What Makes a Marketing Video Actually Work

Novus

Jan 151 min read

Hand holding pen over a business report with colorful charts on a wooden desk. A blurred window and plant are in the background.

Hand holding pen over a business report with colorful charts on a wooden desk. A blurred window and plant are in the background.

Why Consistency Beats Creativity Alone in Marketing

Novus

Jan 121 min read

Close-up of a video camera's screen showing a presentation in a dimly lit room, with visible settings and control buttons on the camera.

Close-up of a video camera's screen showing a presentation in a dimly lit room, with visible settings and control buttons on the camera.

Why January Is One of the Best Months to Plan Video Content

Novus

Jan 92 min read

Wooden figures face a chart on an easel with graphs and percentages. Set against a green wooden background, conveying focus and analysis.

Wooden figures face a chart on an easel with graphs and percentages. Set against a green wooden background, conveying focus and analysis.

New Year, New Leads: How to Reset Your Marketing After Christmas

Novus

Jan 62 min read

Two futuristic beings converse in a space-themed room. One, in a high-tech suit, faces an alien holding a glowing device, with a spaceship view.

Two futuristic beings converse in a space-themed room. One, in a high-tech suit, faces an alien holding a glowing device, with a spaceship view.

What Is “Netflix Lighting” and Why It Has Become the Gold Standard for Video

Novus

Dec 15, 20254 min read

Red briefcase with scratches sits among scattered newspapers titled "UK Budget," on a beige background. Papers appear in motion.

Red briefcase with scratches sits among scattered newspapers titled "UK Budget," on a beige background. Papers appear in motion.

How the New UK Budget Could Affect Business Marketing and Advertising Spend in 2025

Novus

Nov 28, 20253 min read

Cozy living room with a decorated Christmas tree, gifts, and red stockings on a white mantel. Warm tones and festive decor create a joyful mood.

Cozy living room with a decorated Christmas tree, gifts, and red stockings on a white mantel. Warm tones and festive decor create a joyful mood.

When Should You Actually Start Scheduling Your Christmas Marketing?

Paul Francis

Nov 26, 20253 min read

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Doncaster
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DN1 3QU

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