Why January Is One of the Best Months to Plan Video Content
- Novus
- 11 minutes ago
- 2 min read
January is often viewed as a quiet month, but for video production and content planning, it is one of the smartest times to act. With fewer distractions and clearer schedules, businesses have the space to think strategically about the stories they want to tell throughout the year.
At Novus Marketing Solutions, January is when many of our strongest video projects begin.
1. Less Noise, More Attention
January is calmer across social platforms and online spaces. This gives your brand more room to be seen and heard. Planning video content now allows you to take advantage of this quieter period before attention levels rise later in the year.
2. Stronger Strategy, Better Results
When the video is rushed, it shows. January gives you time to plan messaging, structure interviews, and decide where each video will be used. This leads to content that works across multiple platforms rather than a single post.
3. Video Sets the Tone for the Year
A strong brand film, testimonial, or explainer video early in the year builds confidence. It gives you a central piece of content that supports your website, socials, and sales conversations throughout the year.
4. Easier Scheduling and Availability
Production schedules are often more flexible in January. This makes it easier to secure filming dates, locations, and internal availability without disrupting day-to-day business operations.
5. More Value From Every Shoot
Planning early means you can design content to be reused. One filming session can deliver:
Website videos
Social clips
LinkedIn content
Email marketing assets
This approach maximises value and keeps costs efficient.
January is not a month to wait. It is a month to plan. Businesses that invest time in video strategy early often see stronger engagement, clearer messaging, and better results throughout the year.
If video content is part of your plans this year, now is the time to start.
