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Why Video is Now Essential for SEO and AEO in 2025

The way people search online is changing faster than ever. Google has already shifted its search results to highlight video content, and with the rise of AI-driven search (AEO – Answer Engine Optimisation), businesses that invest in video are getting seen first. If your marketing strategy doesn’t include video yet, 2025 is the year to make the change.

At Novus Marketing Solutions, we specialise in creating video that doesn’t just look great, it works hard for your brand. Here’s why video is now essential for SEO and AEO.


Man editing video on a computer with headphones in a bright office. Sticky notes on the wall, plants on the desk, and cityscape view.

Why Google Loves Video

Search engines reward content that keeps people engaged. Video increases “dwell time” (the amount of time visitors spend on your website) and lowers bounce rates. Both are major ranking factors for SEO.


Google also prioritises video results in search snippets, meaning your business could appear above text-only competitors. That visibility boost can put you directly in front of your target audience at the exact moment they’re searching for answers.


How Video Powers AEO (Answer Engine Optimisation)

AI tools like ChatGPT, Google’s SGE (Search Generative Experience), and Microsoft Copilot are changing the way people find information. These platforms don’t just list links, they generate answers.


Video transcripts, captions, and structured video content provide rich data for AI to pull from. This means when users ask questions, your video (or even sections of it) can be surfaced in AI-powered answers. In other words, video isn’t just for people, it’s for algorithms too.


Examples of Video That Boosts Rankings

Not all video is created equal. The best performing types for SEO and AEO include:

  • Explainer Videos – Help customers quickly understand your product or service.

  • Product Demos – Showcase how your solution solves real problems.

  • Testimonials – Build trust with authentic customer stories.

  • Short Social Clips – Increase reach while driving traffic back to your site.

By embedding these on your website, you can keep visitors engaged while giving search engines more content to crawl.


Why Video is the Future of Marketing

The demand for video content is only growing. Cisco predicts that video will make up over 80% of all internet traffic by 2030. Platforms like TikTok, Instagram Reels, and YouTube Shorts are already influencing buying behaviour, and search engines are adapting accordingly.


If your business isn’t using video strategically, you risk being invisible in both traditional Google searches and AI-driven results.


How Novus Can Help

At Novus Marketing Solutions, we don’t just create video, we create video that works for your SEO and AEO goals. As a multi-award-winning agency based in Doncaster, we produce high-quality video content tailored for your brand and optimised for search.


Whether you need explainer videos, animations, or a full content strategy, we’ll make sure your business stays ahead in the AI era of search.


Ready to get started? Get in touch with our team today, and let’s put video to work for your marketing strategy.

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Why Video is Now Essential for SEO and AEO in 2025

  • Novus
  • Oct 2, 2025
  • 2 min read

The way people search online is changing faster than ever. Google has already shifted its search results to highlight video content, and with the rise of AI-driven search (AEO – Answer Engine Optimisation), businesses that invest in video are getting seen first. If your marketing strategy doesn’t include video yet, 2025 is the year to make the change.

At Novus Marketing Solutions, we specialise in creating video that doesn’t just look great, it works hard for your brand. Here’s why video is now essential for SEO and AEO.


Man editing video on a computer with headphones in a bright office. Sticky notes on the wall, plants on the desk, and cityscape view.

Why Google Loves Video

Search engines reward content that keeps people engaged. Video increases “dwell time” (the amount of time visitors spend on your website) and lowers bounce rates. Both are major ranking factors for SEO.


Google also prioritises video results in search snippets, meaning your business could appear above text-only competitors. That visibility boost can put you directly in front of your target audience at the exact moment they’re searching for answers.


How Video Powers AEO (Answer Engine Optimisation)

AI tools like ChatGPT, Google’s SGE (Search Generative Experience), and Microsoft Copilot are changing the way people find information. These platforms don’t just list links, they generate answers.


Video transcripts, captions, and structured video content provide rich data for AI to pull from. This means when users ask questions, your video (or even sections of it) can be surfaced in AI-powered answers. In other words, video isn’t just for people, it’s for algorithms too.


Examples of Video That Boosts Rankings

Not all video is created equal. The best performing types for SEO and AEO include:

  • Explainer Videos – Help customers quickly understand your product or service.

  • Product Demos – Showcase how your solution solves real problems.

  • Testimonials – Build trust with authentic customer stories.

  • Short Social Clips – Increase reach while driving traffic back to your site.

By embedding these on your website, you can keep visitors engaged while giving search engines more content to crawl.


Why Video is the Future of Marketing

The demand for video content is only growing. Cisco predicts that video will make up over 80% of all internet traffic by 2030. Platforms like TikTok, Instagram Reels, and YouTube Shorts are already influencing buying behaviour, and search engines are adapting accordingly.


If your business isn’t using video strategically, you risk being invisible in both traditional Google searches and AI-driven results.


How Novus Can Help

At Novus Marketing Solutions, we don’t just create video, we create video that works for your SEO and AEO goals. As a multi-award-winning agency based in Doncaster, we produce high-quality video content tailored for your brand and optimised for search.


Whether you need explainer videos, animations, or a full content strategy, we’ll make sure your business stays ahead in the AI era of search.


Ready to get started? Get in touch with our team today, and let’s put video to work for your marketing strategy.

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