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What is Search Engine Optimisation?

3-D Rendition of the words SEO

Search engine optimisation (SEO) is a crucial aspect of digital marketing that start-up businesses could easily incorporate. SEO is the process of improving the visibility and ranking of a website on search engines such as Google, Bing, and Yahoo, etc. By implementing SEO strategies, start-up businesses could increase their online visibility and attract more traffic to their website, which will lead to more sales and greater revenue.

Keywords are a vital part of SEO. Even this article has key words built into it, to increase Novus’s ranking on search engines. Most web development tools will have this feature built into their program, because it’s important that SEO brings traffic. It’s also how Google works, which is the most popular search engine that your customers will undoubtedly use. Google scans websites for the keywords you enter into the search bar and attempts to give you the most relevant websites to your query.

One of the main benefits of SEO for start-up businesses is that it can help them reach their target audience more quickly and effectively than other low-cost/free methods. Search engines are often the first-place people go when looking for a product or service, and by optimising a website for search engines, start-up businesses can appear at the top of the first search engine results page if their keywords are appropriate, specific and relatively uncommon; if their keywords are more generic, they may not be near the top few results but further down the list of Google’s results.

Another benefit of SEO is that it can help start-up businesses establish their brand and reputation online. When a website appears at the top of search engine results pages, it can be seen as a credible and authoritative source of information. This can help start-up businesses build trust with potential customers.

SEO can also help start-up businesses save money on advertising and marketing costs. Unlike paid advertising, SEO is a cost-effective way to drive traffic to a website. By optimising a website for search engines, start-up businesses can generate organic traffic without the need to spend money on paid advertising.

To get started with SEO, start-up businesses need to take a few simple steps. Firstly, keyword research. This means exploring which keywords and phrases their target audience is searching for. Secondly, optimising their website's content. This means including the most appropriate keywords across their website. This doesn’t mean pasting them across the header where they will distract and confuse visitors to the site but including them in meta tags and blog content as well as product descriptions, for example. Thirdly, it’s good SEO practice to build backlinks. This involves adding content with your chosen keywords to other people’s websites, more so if they’re a credible source. This can be done through guest blogs/articles and other content forms.

At Novus Marketing Solutions, we specialise in SEO and optimising customers’ websites. Facebook ads, of course, help drive traffic to a website, but if a customer already knows what product they want, the first thing they will do is pop on to Google and conduct a search. If your business’s page appears near the top, you will obviously receive more traffic and hopefully more sales.

In summary, SEO is an essential element of digital marketing for start-up businesses. SEO helps them reach their target audience more effectively, establishes their brand and reputation online, and saves them money on advertising and marketing costs. The simple steps above will help start-up businesses optimise their website for search engines, which will result in increased traffic, sales, and revenue. Of course, this is a simplified explanation—there are more aspects to SEO that go beyond keywords, but this practice is still an easy, effective tool any business could master.

Good SEO will always help with sales, so long as your product is worth buying. It’s not the be all and end all by any stretch, but it definitely helps.


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