top of page
Background-1-rendered.jpg

Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

Why Spring Is the Perfect Time to Invest in Video Content

Why Spring Is the Perfect Time to Invest in Video Content

Discover why spring is the ideal time for video production and how longer days and better conditions can improve your content.

See Post
Why Most Business Websites Do Not Convert As Well As They Should

Why Most Business Websites Do Not Convert As Well As They Should

Learn why many business websites fail to convert visitors into enquiries and how clearer messaging and structure can improve results.

See Post
Why Your Website Needs to Adapt to AI Search, Not Just Google

Why Your Website Needs to Adapt to AI Search, Not Just Google

Discover how AI search is changing online visibility and why your website must adapt beyond SEO to stay relevant and competitive.

See Post

Small Business Impact: How the Autumn Budget 2024 Could Change the Game

  • Novus
  • Oct 31, 2024
  • 2 min read

As a small business ourselves, we at Novus Marketing Solutions are no strangers to the financial ups and downs of the budget season. With the Autumn Budget 2024 now on the table, we’ve taken a close look at how it impacts small businesses like ours – the good, the bad, and the unexpected.


Illustration of the 2024 UK budget

The Upsides

The Budget brings some beneficial measures for small businesses, including a solid R&D tax relief set at 19%, which is perfect for businesses in tech or innovation sectors. The annual investment allowance remaining at £1 million is another win, giving us the breathing room to make big purchases without worrying about tax implications.


On the contracting side, the extra funding for public sector projects might mean new work opportunities for small businesses able to tap into public sector needs. And that’s not all – the freeze on income tax thresholds also means we’ll be holding onto slightly more from our business earnings than if rates had gone up.


The Challenges

On the flip side, higher payroll costs are on the horizon, thanks to the increased National Living Wage. For a business that values every team member, this could mean adjusting budgets or even rethinking some roles. Energy costs remain high as well, and while we’re keeping an eye on grants for energy efficiency, there’s no immediate relief here.


The potential end of the fuel duty freeze could also be a tough hit for businesses that rely on transport, such as local retail and delivery services. Plus, changes to capital gains tax could complicate things for small business owners planning to sell or pass on their businesses in the coming years.


A Personal Perspective

As a small business ourselves, we see the positives and challenges of this Budget. We’re committed to supporting our team with fair wages while also making the best of opportunities for growth through R&D and sector partnerships. Like many of our peers, we’ll be watching for updates on capital gains tax and other measures that could reshape our longer-term planning.


Illustration of the UK Budget


The Autumn Budget is certainly a balancing act for small businesses. We’re excited about the growth prospects but cautious about the rising costs. For any small business out there, this is a time to budget smartly, stay adaptable, and keep a keen eye on opportunities for savings and growth.

bottom of page