top of page
Background-1-rendered.jpg

Your Christmas Marketing Checklist: What to Fix Before the Festive Rush

Christmas is peak season for attention. That’s great news, until your website is slow, your socials are inconsistent, and your content is last-minute. A small bit of prep now can stop your marketing from turning into a December scramble.


Open notebook with "MARKETING" text, surrounded by colorful charts and growing plants on a wooden desk, creating a vibrant, creative mood.

1) Check your website as a customer would

Open your site on mobile and ask one simple question: can someone buy, book, or contact you in under a minute?

  • Are the buttons clear?

  • Are key pages easy to find?

  • Do forms work?

  • Does it load quickly?


Websites


2) Refresh your homepage and banners

Even if you do not run discounts, a seasonal refresh shows you are active. Swap hero banners, update imagery, and add a clear call to action.


Design


3) Prepare three types of social posts

You do not need to post daily. You need consistency and purpose. Plan a mix of:

  • Value posts (tips, how-to guides, common mistakes)

  • Proof posts (reviews, results, behind the scenes)

  • Offer posts (seasonal service, booking slot, limited availability)


Social Media


4) Create one short video you can reuse

A single strong video can become multiple assets: reels, ads, website headers, and pinned posts. Keep it simple: who you help, what you do, and what to do next.


Video Production


5) Schedule now, not later

If you know your opening hours, deadlines, or availability, schedule your posts now. This keeps your brand visible while everyone else is improvising.


Christmas marketing works best when it feels calm and intentional. If your website, visuals, and content are ready, you can focus on serving customers instead of chasing posts.

Your Christmas Marketing Checklist: What to Fix Before the Festive Rush

Your Christmas Marketing Checklist: What to Fix Before the Festive Rush

Get ready for the festive rush with a practical Christmas marketing checklist

See Post
How the New UK Budget Could Affect Business Marketing and Advertising Spend in 2025

How the New UK Budget Could Affect Business Marketing and Advertising Spend in 2025

Discover how the new UK Budget may impact business marketing, advertising budgets, and creative strategy, and find out how brands can stay ahead this year.

See Post
When Should You Actually Start Scheduling Your Christmas Marketing?

When Should You Actually Start Scheduling Your Christmas Marketing?

Discover the best time to start your Christmas marketing. Learn how planning early helps your brand get ahead of the festive noise and reach more customers.

See Post

Top 5 SEO Tools to Help Your Business Rank Higher

  • Novus
  • Nov 20, 2024
  • 2 min read

Visualisation of SEO on a laptop

Achieving better SEO results doesn’t have to be complicated. With the right tools, you can optimize your website, track performance, and improve your search engine rankings. Here are five of the best SEO tools that we at Novus Marketing Solutions recommend for businesses looking to grow their online presence.

  1. Google AnalyticsThis free tool provides valuable insights into your website traffic, audience behaviour, and more. By understanding how visitors find and interact with your website, you can make data-driven decisions to improve your SEO performance.

  2. Google Search ConsoleAnother essential (and free) tool from Google, Search Console allows you to monitor your site’s presence in search results. You can check indexing status, track rankings for specific keywords, and even spot technical issues affecting your site’s SEO.

  3. AhrefsAhrefs is a comprehensive SEO tool that lets you analyze backlinks, conduct keyword research, and audit your website. It’s particularly great for discovering new content ideas and analyzing competitors’ SEO strategies.

  4. SEMrushSEMrush offers an all-in-one suite of tools for SEO, PPC, and content marketing. It helps with keyword research, SEO audits, rank tracking, and competitor analysis, making it a top choice for digital marketing agencies like Novus Marketing Solutions.

  5. Yoast SEOIf your website runs on WordPress, Yoast SEO is a must-have plugin. It makes it easy to optimize your content for search engines, providing real-time feedback on readability, keyword usage, and metadata. Perfect for improving on-page SEO without a deep technical background.


Using these tools can help you refine your SEO strategy and achieve better visibility in search results. For expert SEO advice and assistance, Novus Marketing Solutions is here to help you navigate the complex world of digital marketing.

bottom of page