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Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

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The Next Incarnation of Podcasts

Feb 20, 2023
2 min read

There’s been a mahoosive rise in the popularity of podcasts. Numerous self-publishing podcast platforms have allowed everyone and their dog to say their piece, whether this is a one-off broadcast or a weekly/monthly series.



The pandemic played its part in the rise of podcasting. Whether creating a podcast for their business or pleasure, the number of people creating such content shot through the roof during lockdowns, as they were restricted in the other ways they may reach an audience. Personal contact was banned, and podcasts proved an easy, affordable alternative—the biggest investment content creators had to make was just the investment of their time. This was something people had in buckets if they were furloughed.


Fast forward a couple of years and the desire to broadcast our thoughts and opinions looks to have only increased. And, as some podcasts have become more popular, their creators have felt their smartphone and kitchen table don’t do their content justice, which is probably why we’ve seen unprecedented demand for our podcast studio.


We created a tailored podcast room within the office Novus previously occupied. After kitting it out, Covid struck—it’s easy to understand why the service didn’t get off the ground. However, since moving to our new office, with its dedicated podcast studio housing top-of-the range equipment, we’ve had many people pop in to record their musings. Even the CEO of FatFace is booked in to use our podcast facilities.


And now, we believe the next dimension of podcasts has arrived. According to a survey by Morning Consult, almost half of all podcast listeners want to see video accompanying the episodes they love. The reason given is to see the hosts’ and guests’ facial expressions and body language, rather than simply listening to various embodied voices. This may be why YouTube remains the most popular platform for podcasting content.


Luckily, we have all the filming equipment you could need to visually record your podcasts as you create them. We can set the cameras and lighting up then leave you to it, if you’re someone who feels under scrutiny when there’s anyone other than you (and perhaps a guest) in the room. Whatever works for you.



The number of people globally who listen to podcasts is around 464 million. There are podcasts covering every subject under the sun. Some that attract fans of a certain film, TV programme, celebrity, etc. draw incredible audiences. Social media underpins this, which is, after all, what it’s meant to do…encourage conversation, connect people, share content.


In the UK, almost a quarter of us listen to podcasts. One of the best attributes of this form of media is that you can consume it whilst you do other things. You can drive and listen, cook and listen, shower and listen, work and listen. Few other types of media compare in this respect.


The number of podcast listeners rises year on year, so, if you haven’t thought about incorporating one into your marketing mix and communication tools, maybe it’s time to do so, before you’re the only company standing who doesn’t.


Contact Connor on 01302 578282 for more details and the availability of our podcast suite and video services.


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