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Your Christmas Marketing Checklist: What to Fix Before the Festive Rush

Christmas is peak season for attention. That’s great news, until your website is slow, your socials are inconsistent, and your content is last-minute. A small bit of prep now can stop your marketing from turning into a December scramble.


Open notebook with "MARKETING" text, surrounded by colorful charts and growing plants on a wooden desk, creating a vibrant, creative mood.

1) Check your website as a customer would

Open your site on mobile and ask one simple question: can someone buy, book, or contact you in under a minute?

  • Are the buttons clear?

  • Are key pages easy to find?

  • Do forms work?

  • Does it load quickly?


Websites


2) Refresh your homepage and banners

Even if you do not run discounts, a seasonal refresh shows you are active. Swap hero banners, update imagery, and add a clear call to action.


Design


3) Prepare three types of social posts

You do not need to post daily. You need consistency and purpose. Plan a mix of:

  • Value posts (tips, how-to guides, common mistakes)

  • Proof posts (reviews, results, behind the scenes)

  • Offer posts (seasonal service, booking slot, limited availability)


Social Media


4) Create one short video you can reuse

A single strong video can become multiple assets: reels, ads, website headers, and pinned posts. Keep it simple: who you help, what you do, and what to do next.


Video Production


5) Schedule now, not later

If you know your opening hours, deadlines, or availability, schedule your posts now. This keeps your brand visible while everyone else is improvising.


Christmas marketing works best when it feels calm and intentional. If your website, visuals, and content are ready, you can focus on serving customers instead of chasing posts.

Your Christmas Marketing Checklist: What to Fix Before the Festive Rush

Your Christmas Marketing Checklist: What to Fix Before the Festive Rush

Get ready for the festive rush with a practical Christmas marketing checklist

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Strengthening Online Security: Understanding the Role of CAPTCHA

  • Novus
  • Jun 14, 2023
  • 2 min read

reCAPTCHA security

In an age where digital interactions have become the norm, ensuring the security of online platforms is of paramount importance. One critical tool employed to safeguard websites from malicious activities is CAPTCHA (which stands for: Completely Automated Public Turing test to tell Computers and Humans Apart).


Whilst commonly known for its image-based tests, CAPTCHA's security actually lies in the analysis of user keystrokes both before and during the CAPTCHA interaction.


What is CAPTCHA?

CAPTCHA is a challenge-response test designed to distinguish between humans and automated bots. It serves as a security measure to prevent malicious entities from exploiting websites for nefarious purposes, such as spamming, hacking or unauthorised access. Initially, CAPTCHA used distorted images or text that only humans could decipher, and which bots found difficult to comprehend. However, modern CAPTCHA systems have evolved to include various techniques, including keystroke analysis, to enhance security.


Keystroke analysis in CAPTCHA

The traditional approach to CAPTCHA security predominantly revolves around the selection of images or characters, requiring users to identify specific objects or input the correct text. However, the keystrokes made by users leading up to and during the CAPTCHA process are equally important. By analysing these keystrokes, CAPTCHA systems can effectively differentiate between humans and bots.


The keystroke analysis involves examining various factors, such as the timing, rhythm, and patterns of keystrokes. Humans tend to have natural variations in their typing, influenced by factors like hand-eye coordination and cognitive processes. Bots, on the other hand, exhibit mechanical and consistent keystroke patterns. By detecting anomalies in keystrokes, CAPTCHA systems can effectively identify and block suspicious activities.


Bots will try and spam your website

The need for CAPTCHA

The necessity of CAPTCHA arises from the increasing prevalence of automated bots that exploit websites for malicious purposes. Without an effective mechanism to differentiate between humans and bots, websites become vulnerable to various threats. CAPTCHA serves as a critical form of defence, acting as a gatekeeper to ensure that only genuine human users gain access to a website's resources or services.


Insufficiency of website security alone

Whilst websites employ various security measures—such as firewalls, encryption and user authentication systems—these defences can still be circumvented by automated bots. Bots have evolved to become more sophisticated and capable of mimicking human behaviour, enough to bypass traditional security protocols like those mentioned. By focusing solely on image selection or basic user authentication, websites can inadvertently grant access to automated bots, rendering their security measures inadequate.


Furthermore, bots can carry out malicious activities, such as launching ‘distributed denial-of-service (DDoS)’ attacks, scraping sensitive data or posting spam content. These activities not only compromise a website's integrity, they can also have severe repercussions for users, such as identity theft or financial loss. CAPTCHA provides an additional layer of security and effectively reduces risks.


It's a no-brainer to use the software; it’s free to use, as a Google product. Whilst newer versions are more intuitive, the application has its flaws. The distorted text element can sometimes be difficult for humans to read, which prevents them from accessing a website and could reduce the number of online sales for that company. However, it’s difficult to measure the number of threats/unauthorised access breaches that CAPTCHA deters as they subsequently disappear into the ether—which makes for an unfair comparison.


For e-commerce websites, we see CAPTCHA as a useful, effective security tool. The advantages far outweigh the disadvantages.


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