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Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

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Social Network Registry Corporation – Don’t fall for this scam!

  • Novus
  • Aug 16, 2022
  • 2 min read

Scam button on a keyboard

Recently, you may have seen a message from a page called Social Network Registry Corporation. It typically (incorrectly) informs a page that they’ve been violating Facebook or another social media platform’s policies. The organisation will ask you to verify your account ‘for security reasons'.


This is nothing but a phishing attack. Do not take any notice of these pages. Block them. It may even be worth informing your colleagues of what to look out for, so that you can all stay safe online.


Phishing attacks are a type of social engineering strike that’s primarily used to steal a user’s data—such as their credit card number and/or login details. The phishing communication will appear to come from a trusted person or organisation, such as your bank or a gas company. With this trust, they will try to make the user click a link…this will install malware on their computer, or it will lead to a page that encourages them to input their personal details.


Credit card being Phished

Often, these scams appear quite obvious to tech-savvy people, but that’s not to say that every phishing attack is easy to spot. If something seems off, the chances are it will be a suspect message; always go with your gut feeling. Companies will never ask for your details over the phone or via email, so keep this in mind and never give out your passwords or personal information in this manner.


Phishing attempts can often look slightly ‘off’, they’re commonly misspelt, or they may use an email address that—whilst similar to the company’s they’re trying to imitate—will obviously be wrong. They’ll also use words like urgent, must and immediately to try and convey a sense of panic within you, so that you don’t think too much about clicking the link they provide or furnishing them with your information.


Unfortunately, sometimes, these attacks will be successful. As soon as you realise you’ve fallen victim to a phishing attack, you should do the following:


  1. Write down as many details as you can remember—as soon as possible. In particular, try and note the information the communication asked for, e.g. usernames, passwords and personal details you might have shared

  2. Change the passwords on any of your affected accounts as soon as possible. Should you use the same password on other ‘unaffected’ accounts, change these too. Passwords should be unique from account to account

  3. Consider setting up two-step verification. This tool effectively protects against phishing attacks; even if you do share your password, there’s more information the criminal would need to fully access your account

  4. If an attack occurs at work or school, you should tell your I.T. support team immediately, so that they can handle the fallout appropriately

  5. If phishing criminals manage to steal money from you, or you become a victim of identity theft, report this to the police. Give them as many details as possible


Remember, if something feels off, the chances are it will be. Always do your research and never open links from unknown sources.

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