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Person typing at a desk with a computer showing a chatbot conversation: "Hello, can I help you?" Lamp and plant visible nearby.

Person typing at a desk with a computer showing a chatbot conversation: "Hello, can I help you?" Lamp and plant visible nearby.

Why Your Website Needs to Adapt to AI Search, Not Just Google

Novus

14 hours ago3 min read

Three webpage mockups with a sunset mountain theme are displayed on a blue background. Text reads "Welcome to Zippy."

Three webpage mockups with a sunset mountain theme are displayed on a blue background. Text reads "Welcome to Zippy."

Why Your Website Could Be Costing You Opportunities Without You Realising

Novus

Apr 32 min read

Retro computer displaying "WEB 3.0" on screen, set against a gradient gray background, conveying a blend of nostalgia and modernity.

Retro computer displaying "WEB 3.0" on screen, set against a gradient gray background, conveying a blend of nostalgia and modernity.

Why an Outdated Website Creates More Problems Than Most Businesses Realise

Novus

Apr 22 min read

Laptop displaying a food delivery website with vibrant images of dishes. The screen features "Food delivery" text. Blurred cafe setting.

Laptop displaying a food delivery website with vibrant images of dishes. The screen features "Food delivery" text. Blurred cafe setting.

Why Your Website Is Still the Most Important Digital Asset Your Business Owns

Paul Francis

Mar 243 min read

Close-up of a computer screen showing a video editing timeline with colorful tracks and visible text, set in a dark environment.

Close-up of a computer screen showing a video editing timeline with colorful tracks and visible text, set in a dark environment.

How to Use Video on Your Website Without Hurting SEO

Novus

Feb 52 min read

Person in green shirt holding eyeshadow palette, filming a makeup tutorial with cosmetics on table; vibrant lipsticks and brushes visible.

Person in green shirt holding eyeshadow palette, filming a makeup tutorial with cosmetics on table; vibrant lipsticks and brushes visible.

Why Video Production Now Plays a Bigger Role in SEO and AEO Than Ever Before

Paul Francis

Feb 33 min read

Workspace with a large monitor displaying code, a laptop, documents, and a coffee cup on a desk. Brick wall in the background.

Workspace with a large monitor displaying code, a laptop, documents, and a coffee cup on a desk. Brick wall in the background.

Why a Good Website Is Not Enough Anymore

Paul Francis

Jan 292 min read

Illustrated computer desktop with layered browser windows, icons, and folders. Text "WWW" on window. Blue striped background. Clock reads 10:09.

Illustrated computer desktop with layered browser windows, icons, and folders. Text "WWW" on window. Blue striped background. Clock reads 10:09.

Follow Up, Follow Up, Follow Up: The Website Opportunity Most Businesses Ignore

Novus

Jan 273 min read

Red briefcase with scratches sits among scattered newspapers titled "UK Budget," on a beige background. Papers appear in motion.

Red briefcase with scratches sits among scattered newspapers titled "UK Budget," on a beige background. Papers appear in motion.

How the New UK Budget Could Affect Business Marketing and Advertising Spend in 2025

Novus

Nov 28, 20253 min read

A mummy-skeleton hybrid sits at a desk holding its head in frustration, looking at a computer, in a bright office.

A mummy-skeleton hybrid sits at a desk holding its head in frustration, looking at a computer, in a bright office.

5 Frightening Marketing Mistakes Businesses Still Make (and How to Avoid Them)

Novus

Oct 20, 20252 min read

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01302 578282

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Doncaster
DN1 3QU

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