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Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

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There’s money in them there podcasts

  • Novus
  • Dec 2, 2020
  • 3 min read

‘I’m A Celebrity, Get Me Out Of Here’ has been enjoying a change of venue this year. Playing out on our screens as we write, there was an interesting conversation between two campmates recently.


In the clip, Giovanna Fletcher chatted to Shane Ritchie about her podcast. He asked her if it made her any money. “Oh, yes,” she said, her tone making it clear that this was an understatement.


Coming into IAC, it’s probably fair to say that Giovanna Fletcher was one of the less well-known participants. Wife of the McFly band member, Tom Fletcher, Giovanna’s podcast is for mums of young children, and is entitled ‘Happy Mum, Happy Baby’.


As an author and Instagram influencer, Giovanna has amassed a personal fortune from her podcast. Starting out on YouTube in 2011, in just a few years her videos had won an army of fans as she documented her life with her husband and three young children. She then incorporated regular podcast episodes into her portfolio of content, which covered the same subject. Hitting the general rise in popularity of podcasts of all genres, Giovanna’s was a hit with her audience, who could digest it in the car on the school run or whilst making dinner, when commuting to work or during their daily exercise. Her podcast success led to various book deals and it helped her amass 1.4 million followers on Instagram.


Giovanna, it could be argued, has the benefit of a celebrity musician as a husband. She has also worked a number of platforms, not just her podcast, to increase her overall reach and visibility. However, it must be said that her podcast has been perhaps her greatest success, given that she has attracted the likes of the social-media-shy Duchess of Cambridge and fellow celeb mums such as Amanda Holden as guests.


So, for those of us who don’t have a member of McFly as a partner, how can we monetise our common-or-garden podcasts?


There are some podcast hosts that pay a small royalty to their creators each time someone downloads and/or streams their content. This may not be much per episode, but when you hit the same number of subscribers/listeners as Ms. Fletcher, it mounts up.


As your platform expands, you may enjoy new projects, collaborations and work off the back of your podcast content, particularly so if it’s aired frequently with a consistent theme, so that your audience can begin to know, like and trust your brand. If you’re sharing valued information with your target audience, it’s natural that you will be seen as the expert in your field, and you will become the person potential leads will come to when they’re in need of the help you offer.


When you have a large enough platform, you may attract sponsors keen to tap into the same audience that you have carved out for yourself. The more fans, the more you can command in sponsorship fees. And if this sounds like a lot of hard work until you reap the rewards, there are many successful podcast series out there that started from nothing and were created in the first instance by a ‘nobody’.


Your fanbase may happily donate towards a project you’re undertaking. Your podcast platform could prove the perfect amplifier to shout about what you’re doing, and act as a crowd-funder if you need to raise funds.


You may wish to run adverts for other brands under an affiliate arrangement, where you earn commission from each sale made via the podcast. And, of course, you can use your podcast to promote and sell your own products.


As with any content, however, it’s not just about the money. If you provide content of value, people will pay to hear it. If you simply use the time in-front of the microphone to sell, sell, sell, you may find more people switching off than customers clamouring for your product/service.


Remember: education before remuneration.


Novus Marketing Solutions has its very own podcast studio, which is available to hire at affordable prices on a half-day or full-day basis (the latter is great for whittling through a few podcast episodes in one go, and has less of an impact on your other business tasks). Contact 07983 575934 for more information or book online here


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