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Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

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The rise of subscription software

Novus
Mar 15, 2022
3 min read

Collection of adobe products on a Macbook air screen.

It seems that, these days, any software you want to use requires a subscription. Gone are the days of buying a one-off licence for a piece of software and not having to worry about it. Now, software requires a monthly or yearly subscription. I believe that this is largely a positive thing—but not for businesses, and here’s why.


To start with, a lot of software, you won’t use more than once. There are times when you need specific software for a specific reason, but after this, you’ll probably find little to no use for it. If you pay monthly, you can use software for one project only, saving you hundreds of pounds on a full licence. You also get more for your money. Previously, you might spend a large amount on a licence for such as Adobe Photoshop, which would be the only thing you received. Now, you can subscribe to Adobe Creative Cloud and get Photoshop, as well as Premier Pro, After Effects, and many other strands of Adobe software.


Collection of Microsoft Programs on a phone screen

Microsoft Office takes a similar approach to Adobe. As a home user, you’ll probably pay for Office and get a range of different applications; the difference is, now, you’ll pay yearly or monthly. This is no different with business accounts. You can scale the number of licences to suit your business, meaning you only pay for what your company needs. This ultimately leads to cost savings.


Scalability is much easier when subscribing, versus outright purchasing. As your business grows, you can alter which tier of subscription you have, in order to meet the demands of your team. This could be upgrading to more advanced software or because you have more devices that require access to the programs.


Software will also automatically update when you pay a subscription. This can be both positive and negative. Updates occur much more frequently than they did previously, and this represents a much more agile way to release new software. On one hand, you consistently have the latest version, meaning you have the peace of mind that your program has the latest optimisation and/or any bugs fixed. This sounds great, but sometimes, when programs update, your settings and preferences can change. This can be really frustrating if you have a piece of software laid out so you can be more productive, or, if you have add-ons installed, these may be subsequently reset or removed altogether.


Businesses will end up paying more in the long run. There are anomalies to this, but in general, the upfront cost will be small but the constant flow of money leaving your account in subscriptions will soon add up. The software company also has more control over you using their software. Whereas before, when buying a licence, you would still have that software if you fell out with its provider, for example; with subscriptions, should you have a disagreement with the provider, they could cancel your subscription and remove your license, and thus, your ability to use the software.


It does seem that, soon, you won’t have any option but to subscribe to use software. It’s a better business model for software creators, so this seems inevitable. It does seem a little unfair to not give users the option to buy a perpetual licence, but because subscription models are profitable for software developers, there’s no onus for them to veer from this.


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