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Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

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How can the new Prime Minister help small businesses?

Novus
Sep 14, 2022
3 min read

Our new Prime Minister has now been announced. The choice was between Liz Truss or Rishi Sunak, though many people weren’t enthused about either option.


Liz Truss won the leadership contest. Seen as more right-wing and punishing than the country’s very first female prime minister, Margaret Thatcher, you can perhaps understand why anyone who isn’t a Conservative voter may be alarmed at what’s to come. We’ve already seen energy bills escalate beyond our wildest fears, inflation shoot up seemingly from nowhere, and food prices rising as well as shortages on the shelves. Colder months sitting on the horizon could result in the same level of deaths as Covid was responsible for, if not more so.


Many small businesses will fold—undoubtedly. Independent pubs and restaurants will close in their droves, too. Even Cineworld, one of the largest cinema chains in the UK, has warned that administration is a very real option at this moment in time.


Small Business closed permanently sign

The conspiracists claim that this antithesis of levelling up has been planned for quite a while—as part of the ‘Great Reset’. Others say that a lack of action is down to the government’s need to recoup furlough money paid out during the pandemic.


Whatever the reason, only those at the very top appear to know what it is, as there’s been little action so far to help those struggling at the bottom. We can only hope that there’s a plan in place that’s just yet to be announced, because small businesses are crucial to our economy.


So, what could Truss do for small and independent businesses across Great Britain?



Incorporate a price cap on commercial energy bills


Though the general public could argue that price caps are pretty much useless at the moment, considering the sheer speed and heights energy costs are reaching, they’re better than nothing. This cap could be dependent on a business’s turnover, so that, if there are businesses who can afford to pay more (not that we agree they should have to do so at all when the energy companies are making as much profit as they are at the moment), it’s representative to its takings and profits.


Reduce business rates


On a similar note, business rates should be linked to the turnover of a business, rather than the size of the commercial property—if they are applied at all. The numerous empty units throughout our high streets may then be filled by start-up and small businesses, which have the potential to grow into larger enterprises. Business growth is another essential element of a healthy economy.


Cut V.A.T.


This could be an instant win for both the world of commerce and the general population. Cuts to V.A.T. will help growing businesses invest in their enterprises and relieve the almost invisible margins they’re currently working to. A cut in V.A.T. will also trickle down to consumers who may be encouraged to spend rather than save in our flagging economy.


Get out there


There’s no point Truss staying in London and only taking the capital’s conduct as the blueprint for the nation. She needs to venture into all corners of the country, but rather than spewing promises like she did on the campaign trail, she needs to listen carefully and take notes. Issues that businesses face outside of London are very different to what businesses encounter within the M25. London benefits from good transport links, never-ending investment and a concentration of wealth and investment—none of which are guaranteed within cities elsewhere in the UK.


shop owner turning their business sign to closed.

Simplifying the import/export process or providing more support


The Brexit honeymoon is over as of a few months ago, when firms who ship to other countries had another wave of paperwork to try and master. The exportation of even the simplest item could warrant the completion of a 35+ page document. Brexit was sold on the basis that we would have more control over, and more opportunities relating to, goods coming in and out of the UK, but the reality has been nothing of the sort. Even if the red tape can’t be lessened, there could be more support and training in place to help businesses that are floundering against all the rules and regulations that leaving the EU brought to their door.

There are probably more pledges the government could make to ease the pressure small businesses—indeed, all businesses—will soon be under. Whether Truss chooses to incorporate any of the above, and how soon these measures would come into play, remains to be seen.

 
 
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