Redcentric

About Redcentric

Redcentric is one of the UK’s leading managed IT services providers, specialising in Cloud, Connectivity, Communications, and Cyber Security. The company owns and operates a nationwide network of enterprise-grade data centres and connectivity infrastructure, delivering end-to-end solutions for mid-market and enterprise organisations in both public and private sectors.

Their customers include major corporates and institutions such as the NHS, Hays, PizzaExpress, Fujifilm, Morgan Sindall, and Heathrow. With flagship data centres in London West (18MW capacity, 14MW reserved power) and West Yorkshire (~11MW available), Redcentric is well-positioned to handle high-density and AI-driven workloads.

As one of only seven UK VMware by Broadcom Pinnacle Partners, alongside partnerships with Microsoft, Cisco, HPE, Fortinet, and leading carriers, Redcentric combines owned infrastructure with managed service expertise to deliver secure, scalable, and reliable IT solutions.

Novus Marketing Solutions’ Work with Redcentric

1. Strategic Marketing DevelopmentWe worked directly with Redcentric’s Head of Marketing to design and deliver a company-wide strategic marketing approach. This ensured messaging, campaigns, and content were consistent with Redcentric’s brand positioning, Microsoft partnership status, and sector strengths.

2. AI Enablement & TrainingTo future-proof workflows, Novus delivered AI adoption training across Redcentric’s marketing team. This enabled:

• Faster, higher-quality content creation

• Streamlined campaign workflows

• Improved responsiveness to market needs

We also partnered with Redcentric’s Tender Writing team, integrating AI into daily processes. This led to faster bid production and improved proposal quality, supporting stronger tender outcomes.

3. Service Storytelling & Content CreationTo give Redcentric’s services a consistent voice, we produced structured, audience-focused scripts using a proven storytelling format:Who it’s for → Pain points → Engagement process → Service areas → Modules → Outcomes.

Services covered included:

• Microsoft Azure Services (2, 3, and 4-minute versions)

• Modern Workplace 365

• Governance

• Azure Security

• Why Redcentric – Cloud Solutions

Additionally, we developed sector-specific thought leadership blogs (such as in veterinary healthcare with Medivet), positioning Redcentric as a trusted advisor in industry-relevant contexts.

4. Filming & Multimedia ProductionWe produced professional explainer videos, case studies, and promotional assets, filmed at iconic and relevant locations, including:

• The Gherkin, London

• Headingley Stadium

• Client and operational sites across the UK

The final videos aligned with Redcentric’s corporate tone and visual identity, ensuring consistency across all channels. Editing and graphics were produced with Adobe Premiere Pro and After Effects.

5. Messaging Consistency & Market AlignmentThroughout the partnership, we ensured Redcentric’s marketing materials consistently resonated with mid-market and enterprise decision-makers, emphasising:

• Risk reduction

• Cost control

• Resilience and security

• Speed-to-value

We also highlighted key differentiators including:

• VMware Pinnacle Partner status

• AI-ready data centre capacity

• 24/7 managed services

• Adaptive Cloud Engineering (ACE) expertise

Outcome

Through a mix of strategy, training, content creation, and multimedia production, Novus Marketing Solutions supported Redcentric in strengthening their market presence, aligning messaging with their enterprise audience, and adopting AI-driven efficiencies across their teams. The result was a cohesive marketing framework that better communicates Redcentric’s strengths and supports growth across multiple sectors.