Caterina Fake, the co-founder of flickr, once said: “So often, people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”
What is strategic marketing?
There are loads of complicated definitions on what strategic marketing actually is. To put it simply: strategic marketing is the way a company positively differentiates itself from its competitors by effectively demonstrating its strengths to provide better customer value than its competitors.
The whole point of strategic planning is to future-proof your business and enable it to achieve various organisational goals through answering various questions, such as:
Which markets should we be in, when should we be in them, and who is our target market?
What does my organisation have that will give it a competitive edge?
Do we have the skills, assets and resources within the organisation to enable planned objectives to be achieved?
Where do we want to be in five, or even 25, years’ time?
How should our company be strategically set out and which market orientation should we focus on?
What will our competitors be doing in three or five years’ time?
Can we assume that our current operational method will be good enough for the future?
These are just a few of the many vital questions your organisation should be asking itself on a regular basis. However, the truth is most organisations don’t have the luxury of time to look into the future. This is, of course, completely fine and normal; don't worry, we're here to help.
By working through these vital questions with you, we'll be able to create a full marketing strategy that allows your company to focus over the next twelve months on the marketing goals we'll set together.
As well as being able to focus your marketing on a particular target market, which will in turn make your marketing more effective and more cost effective, there are other major benefits of a strategic marketing plan, such as:
Finding opportunities in new markets
Generating new product/service ideas
Allowing you to budget more effectively
Providing benchmarks to help measure success
Allowing you to actively plan which extra assets and resources you'll need for the next stage of your company’s growth
These are just a few of the many benefits that naturally occur through the creation of a strategic marketing plan.
If you're unsure on what the next step should be in the marketing of your business, or whether you need a consultant, book onto one of our free marketing surgeries. Our founder, Brett, will go through your business with you and give you a plan of action for what to do next to effectively market your business.
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The very nature of strategic marketing means it's tailored around your business. Our consultation sessions involve working together through a bespoke marketing plan to help you achieve your vision. As well as having a guiding hand to help you with all areas of your marketing, we'll also hold you accountable and make sure you do what you need to do to grow your business and push it forward.
Don't just take our word for it...
"Brett at Novus Marketing Solutions spent several days with us at the beginning of the year and immediately impressed us with his knowledge and quick understanding of what our business required. Once Brett understood our business model and our core values he was able to create an effective marketing plan to drive our business forward.
In the few days he spent with us, Brett provided us with a real return on investment and for this reason I would not hesitate in recommending him to both start-ups and well established businesses alike."
— Craig Tomlinson,
SuperSys IT Services