top of page
Background-1-rendered.jpg

Why Spring Is the Perfect Time to Invest in Video Content

As the days get longer and the weather begins to improve, businesses often start to shift focus. The early part of the year has been about planning, setting budgets, and building momentum. By the time spring arrives, attention turns towards execution.

For companies considering video content, this change in season offers more than just a psychological reset. It provides practical advantages that can significantly improve both the quality of content and the ease of production.


Lush garden with vibrant tulips in reds, oranges, and yellows. A fountain in the background under clear blue skies. Peaceful and bright.

Better Light, Better Results

Natural light plays a significant role in video production.

During winter, limited daylight hours can restrict filming schedules and reduce flexibility. Spring, by contrast, offers longer days and more consistent lighting conditions. This allows for more natural looking footage and a wider range of filming options.

Even indoor shoots benefit from improved ambient light, creating a more balanced and professional final result.


More Flexibility for Filming

Longer days also mean greater flexibility.

Filming can take place across a wider window, making it easier to coordinate with teams, clients, and locations. Outdoor filming becomes more viable, opening up opportunities for more dynamic and engaging content.

This flexibility often leads to better planning, smoother shoots, and stronger outcomes.


A Natural Time for Brand Refresh

Spring is often associated with change and renewal.

For businesses, this can be a useful moment to review how they present themselves. Video content can play a key role in that process. Updated brand films, refreshed service videos, and new social content can all help reposition a business for the months ahead.

This is particularly valuable as companies begin to push into Q2 and Q3 activity.

See how we approach video production


Content That Lasts Beyond the Season

One of the advantages of investing in video during spring is that the content can be used throughout the year.

A single shoot can produce multiple assets. Website videos, social clips, testimonials, and campaign content can all be captured at once and released over time.

This makes video a practical investment rather than a one-off activity.


Preparing for a Busier Period

As the year progresses, schedules tend to become more crowded. Holidays, events, and increased workload can make it harder to find time for production.

Filming earlier in the year allows businesses to build a bank of content before that pressure builds. It creates a more controlled and strategic approach to marketing.

Spring offers a combination of practical and strategic advantages for video production. Better conditions, more flexibility, and a natural moment for brand refresh all come together at the right time.

For businesses looking to strengthen their marketing, the question is not just whether to invest in video, but when.

For many, the answer is now.

Start a conversation with the team

Why Spring Is the Perfect Time to Invest in Video Content

Why Spring Is the Perfect Time to Invest in Video Content

Discover why spring is the ideal time for video production and how longer days and better conditions can improve your content.

See Post
Why Most Business Websites Do Not Convert As Well As They Should

Why Most Business Websites Do Not Convert As Well As They Should

Learn why many business websites fail to convert visitors into enquiries and how clearer messaging and structure can improve results.

See Post
Why Your Website Needs to Adapt to AI Search, Not Just Google

Why Your Website Needs to Adapt to AI Search, Not Just Google

Discover how AI search is changing online visibility and why your website must adapt beyond SEO to stay relevant and competitive.

See Post

Is your office’s Christmas party going ahead? No? Become an MP.

  • Novus
  • Dec 5, 2022
  • 3 min read

It’s annoying that, given the restrictions we’ve been subjected to over the last couple of years, our Christmas socials and festive parties may still not look like they did before the pandemic occurred.


This year, the overriding reason is not the nasty Covid virus, but the tremendous pressure many businesses are under as a result of the cost-of-living crisis.


people celebrating christmas party with champagne glasses

Companies are fighting to keep their heads above water, with sectors such as hospitality, leisure and travel (again) taking the biggest hit. Less disposable income means a cut back on spending, whether you’re an individual or a business. If a company is struggling to pay a winter energy bill that’s triple—if not quadruple—what it would normally be, for example, it’s common sense that there won’t be any money left in the coffers for a good old knees-up come Christmastime.


A (subsidised) Christmas party/meal/activity has always been a way for company owners to thank their loyal staff for their hard work throughout the year. The festive period, for many sectors—particularly retail—is a busy time, and the Christmas period is an excuse for everyone to let their hair down. This year, however, it may be a different story, even for larger companies. Pared down parties and bring-your-own-booze get-togethers may be more common than in previous years, but they’re better than the only other option—which is completely doing away with any sort of celebration. It’s a sad but necessary solution in this fragile economy.


Compare this situation with that of our government, however, which has been given the go-ahead by the Independent Parliamentary Standards Authority (IPSA) to include Christmas party costs on their expenses’ sheets.


Sorry, what?!!


The poor, poor taxpayer. Working all hours God sends just to get through this winter without declaring bankruptcy or falling seriously ill (whether an employee or an employer)—yet MPs can enjoy their Christmas parties without any worry over who’s footing the bill.


Rishi Sunak has apparently warned government officials that food, refreshments and decorations cannot go on the list for reimbursement, but he said nothing about venue hire, travel expenses and entertainment costs being footed by the general public. And what would billionaire Sunak know about Christmas party costs? In his world, M&S caviar would constitute cutting back, whilst the rest of us will likely have to pay for own sausage rolls with our already-sparse wages. There’s a cost-of-living crisis? Not in Westminster, clearly.


group of people wearing santa hats clinking glasses at a work christmas party

Some MPs have insisted that IPSA’s decision was unnecessary, as no one had approached them to make such a call. They felt it was in poor taste to make this announcement in the current economic climate. Whether that’s true or not—after all, when have you ever known MPs to lie?!—is something we’ll let you decide.


There are ways in which companies can cut back on the expense associated with a Christmas party. Playing games and having a bite to eat in the office is not as good as booking out the function room of a local hotel, if that’s what you’ve always done, but you would still be able to have a good time and get into the Christmas spirit. Limiting the guest list to employees only (rather than plus ones/partners too) will also shave pounds off the party bill; few people would object to such a move this Christmas.


It’s not ideal and, hopefully, Christmas 2023 will give us much more reason to celebrate—preferably, no hint of a virus and a much more stable economy in the UK. We’ve got it on good knowledge that Novus is on Santa’s good list—we’ll just ask him to arrange it…

bottom of page