Chris McCann is an industry expert in Supply Chain Management. Working as head of departments for companies like Walmart, he’s at the top of the corporate ladder and has been around the world.
Chris wanted to use his knowledge and experience to help more businesses with their supply chain management, specialising in risk management, and he launched Resilient World.
As part of our marketing consultations, we explored how we could utilise social media to position Chris as a thought leader, whilst also growing his audience. We considered how best to utilise the following:
Social media advertising
We also applied other marketing techniques to build both his visibility and his credibility, to ultimately increase his profitability. From our consultancy sessions Chris walked away with a deeper understanding of his end goal and where he was starting from, as well as a plan of action on how to achieve his aims over a specific time period.