As part of our ongoing digital marketing strategy with Callwise, it was essential that we ran an engaging, sponsored Facebook advertisement to increase their online visibility, and to ultimately expand the client base for their affordable VoIP software solutions.
To achieve this, we required a visually interesting and fast paced digital animation that grabbed the viewer’s attention - to encourage them to engage in what is generally a dry subject to those outside the industry.
We created an animation using Adobe After Effects, utilising its powerful collection of motion graphics tools. We created a beautiful, sleek 45-second digital animation that demanded viewers gaze, due to its fast pace, brand consistent motion graphics. Using Adobe After Effects’ expressions, we synchronised the motion animation to an impactful, upbeat contemporary soundtrack.